The advert will feature Tim and his mother Pam and, according to the group, will re-tell an inspiring story of Pam’s life. Media analysts have predicted this will be her unplanned 1987 pregnancy where, ignoring medical advice to have an abortion, went ahead with the procedure, eventually giving birth to Tim.
An estimated 100m Americans are due to tune into the Superbowl later today, with almost as many viewers watching the adverts as they would the match. Often this advertisement space is dominated by soft drink and alcohol companies, car manufacturers and internet companies airing comical yet corny adverts to attract their audiences. It is uncommon for such an unconventional and advocate advert such as this to run – mainly due to lack of funds by such companies. Focus on the Family spokesman Gary Schneeberger says, “We’re not trying to sell the American people a car or a soft drink, we’re celebrating families”.
The Superbowl last year, where the Pittburgh Steelers overcame the Arizona Cardinals, generated $213m in advertising revenue, with the same figures being projected for this year’s match-up.
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