Wednesday, 2 November 2011

Crash Course in 'Green' Motoring

After setting up a Twitter account for my media project, I can't help but get excited about the prospect of what I've taken on. Starting with a brief framework with the words 'Green', 'Electric' and (thanks to a BMW-loving father) 'BMW i8', through just minimal research online I've found there's a huge interest in electric and greener cars. 

All of the major car manufacturers I've researched are, or plan to, produce more eco-friendly cars in the coming years. There are obviously a few hybrids already existing in the market - with Toyota a large player in the game - but there are extremely encouraging signs that this is just the beginning.

There's a film that premiered last month called Revenge of the Electric Car, a documentary monitoring the electric car's rise after a previous film by the same director Chris Paine monitored the demise of such technology. In the trailer I've seen, there is footage from a congress with one man mentioning that until the streets are lined with electric cars, he will not stop creating electric cars or push for change. People like this really do command respect for everything they do.

Just over a century ago, Henry Fords' self-titled car, the first of its kind, hit the market. Since, cars have evolved steadily. Starting with thoughts that any speed over 20mph would kill a man, technology has progressed so that not only speed, but in-car features, handling, emissions and reliability has all inproved leaps and bounds.

The next step to the car's future is surely electric. Fair, electric cars may not be ready to hit the mainstream just yet, but with eco-friendly cars pumping out surplus 80mpg it is only a matter of when, not if, the future will change dramatically.

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