The Power of Dreams

Take note Seat, Honda have just wiped the floor with television advertisements.
No offence to Seat, but you are one of the least known car manufacturers in terms of reliability, technology, satisfaction, and price. So when you own one of the advertisement boards at Villa Park, chances are people like myself will laugh at your new slogan.

"Where Beauty and Technology come together" - This isn't Seat. This is Seat trying to become BMW. And failing pretty spectacularly in my opinion. I admit, the Seat Ibiza is a half-decent car, close behind the Honda Civic in the hot hatch category. Then again, it's also behind the VW Golf, the BMW 1 Series, even the new Ford KA. So maybe it's visable to promote your unique selling point. The Ibiza is a sports car. Nothing else. So why not promote this?

If you want to promote your technology, maybe head over to the Honda offices, take a pen, some paper, and note take.